Two Coasts. One Connection.

Bumble came to us with a challenge: bring “Break the Ice” to life, twice in one day across two cities that never stop moving. We answered by designing two parallel experiences, each crafted for the unique energy, rhythm, and social language of New York and LA.

In New York, we leaned into cozy intimacy: amber lighting, hidden corners, and tactile play that invited genuine conversation. In Los Angeles, we built flow and open, airy spaces that celebrated spontaneity and connection. Every sensory detail was intentional.

Anchored in Bumble’s mission to move dating offline, we turned nostalgia and tech into emotional tools. RFID “Icebreaker” Opening Moves turned profiles into opportunities to engage in conversation with courage. Analogue arcade games and playful question cards became bridges between strangers. Winter textures, layered warmth, and shareable visuals reminded guests that connection doesn’t have to feel cold or performative; it can be real and alive.

Two coasts, two moods, one unforgettable moment: authentic connection, designed.

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