Rocket at Super Bowl LX

What does it mean to be a good neighbor?

That is the question Rocket posed to Super Bowl fans this year, and to help fans answer that question we brought the neighborhood to them.

We built an iconic San Francisco street modeled after SF’s own notorious “Painted Ladies” - coupled with a custom (nearly) 360 degree LED screen featuring custom animations, a touch-screen “Dream Home Finder” geolocation game, photo booths, a comfy stoop hangout, and green space for a “neighborhood combine” that tested neighborly skills and provided a chance for player meet-and-greets.

All of these eye-popping environmental components brought Rocket’s vision for homeowners and NFL fans to life.