For Super Bowl LX, Rocket asked fans what it means to be a good neighbor.
We built them The Great American Neighborhood. 2,400 square feet of San Francisco dropped inside the fan zone. A row of Painted Ladies whose facades doubled as photo booths. A working SF bus stop where fans pinned up their prints. A whiteboard that filled in across the week with faces, definitions, and a few jokes. A suspended 360 LED ring running with custom animation above the whole thing.
At the center sat The Dream Home Finder — a touch-screen geo-guessing game built on home listings, neighborhoods, and stadiums from across the country. Fans dropped pins. The leaderboard filled out. By Sunday the game had drawn its own map of where America pictures home.
Around the corner, the Neighborhood Combine: a series of timed drills based on the actual work of being a good neighbor. Clearing the mailbox high jump. Powering through the grocery bench press. Driving the trash can sled push.
A working mailbox at the corner of the block. Fans wrote postcards to their actual neighbors back home. Somewhere out there, those got opened.
Rocket reminded us that being a good neighbor creates the best neighborhoods. We just helped make it walkable.