Cisco Live is Cisco's premier annual event that brings together over 20,000 IT professionals, developers, partners, and industry leaders from around the world. It offers a unique opportunity to learn about the latest innovations in networking, cybersecurity, cloud computing, and digital transformation.

Cisco wanted to highlight its latest AI offerings and newest AI tools, and enlisted No Hot Ashes to tell an engaging and interactive AI story through a physical and digital activation. We designed a custom AI-powered responsive display experience with real-time data visualization and an immersive surrounding environment for customers to explore and learn about Cisco’s AI technology.

The experience became the centerpiece for onsite customer engagement, media tours, and social content creation.

Our task

AI storytelling can feel cold and impersonal. We needed to position Cisco’s AI offerings as powerful, but personalized tools customers can use to increase productivity and creativity.