Momentum ‘25 provided DocuSign with the perfect opportunity to flex its new brand and show attendees and customers exactly how much power its new AI tools bring to the marketplace.

We stepped in to help get the message across: people need to know the impact of AI driven agreements.

The world of DocuSign descended on Pier 60, at the Chelsea Piers in New York City. We worked with Jaguar Design Studio to transform the entire 20,000 square foot space into an interactive experience that introduced DocuSign’s newest AI-powered tools, especially the launch of their latest innovation, DocuSign IRIS.

Design elements reflected DocuSign’s updated brand look and feel: clean, open, and inviting. The experience was built around the company’s main platform pillars: Create, Commit, and Manage.

We created twelve unique areas that allowed for smooth transitions between networking, games, live demos, and presentations of AI solutions. Each zone featured hands on demos and activities to help people understand how to apply new AI tools and tech in practical ways.

From product displays and panel discussions to relaxed lounge spaces, every part of the venue was designed to encourage participation, spark conversations, and highlight DocuSign’s offerings and innovations.

We were lucky to work alongside Jaguar Design Studio (who managed the event), 11th Street Workshop (who built out the space), and KVL (lighting and audio-visual team).

It’s always exciting to help bring future-focused brand ideas to life, while making cool stuff with friends.

Our task

Our challenge was to create unique spaces throughout Pier 60 where customers could explore new AI tools, make meaningful connections, and have fun interacting with new tech.