To meet customers where they are, Capital One activated at the National Auto Dealers Association in Dallas, Texas. Capital One enlisted No Hot Ashes to design, produce, and build a dynamic and immersive event.

We created a multi-day content strategy to connect with customers. Programming included live music from multi-platinum artist Weezer, enhanced by interactive projection mapping and responsive lighting.

Attendees were also hosted at a custom-built experience center, which included engaging educational content accessed via touchscreen displays, live demos, and a dedicated stage for new product announcements, keynotes, and celebrity conversations including with legendary NBA superstar, Shaquille O’Neal.

Services deployed