IHOP® was debuting their new brand campaign called “Let’s put a smile on your plate” and wanted to showcase new and innovative menu items for writers, influencers, editors, and media personalities.

Working together, we built out a tasting experience built around infusing joy, happiness, and creating culture relevance for attendees. This one-of-a-kind experience providing nostalgic storytelling moments that leaned into building memories — a core part of the IHOP customer experience. We designed and built out a culinary playground highlighting IHOP’s 60+ years of serving up smiles with pancakes, burgers, omelettes, and more.

Services deployed