From fussy eaters to sophisticated foodies, everyone loves LIFE® Cereal. Quaker and No Hot Ashes brought that message to life with a pop-up activation at the Santa Monica Pier — focusing on the importance of family time. We created phone booths and set up an advice hotline, led by Actress Julie Bowen, best known for her role as Claire Dunphy on the popular TV show Modern Family. Thousands of parents and children received live parenting tips creating new memories for customers.

Services deployed